Operators and enterprise marketers.
One production system.
Strategy, technology, content engineering, and enterprise healthcare marketing — each discipline built specifically for the multi-location problem.
Ivan Stamenov
25+ years in healthcare marketing and operations. Former PE operating partner and interim CMO across DSO, MSO, and aesthetics portfolios. Built ScaleLocalContent after watching marketing teams collapse under the weight of post-acquisition website rollouts — and realizing the industry had no solution that matched deal velocity. Leads strategy, client relationships, and content architecture for every engagement.
Ken Chaplin
30+ years of marketing leadership across healthcare, consumer brands, and financial services. As CMO of Cancer Treatment Centers of America and System CMO of City of Hope, he built patient acquisition and brand strategies across multi-location healthcare networks — the same operational challenge ScaleLocalContent solves at the content layer. Previously CMO of TransUnion and Experian, and 11 years at The Walt Disney Company in global marketing roles spanning four countries. Forbes 50 Most Influential CMOs, 2014 and 2015.
Cyrill Todorosky
Decades of experience delivering IT infrastructure and process automation for enterprise clients across healthcare, dental, veterinary, and interventional psychiatry. Cyrill architects the production pipelines that make ScaleLocalContent's speed possible — from AI workflow orchestration to cross-site similarity scoring to CMS-ready delivery systems. Turns a 3-month agency timeline into a 5-day deployment cycle.
Victor Nachevsky
Deep expertise in content management systems and web architecture — from straightforward WordPress deployments to complex, process-driven multi-site builds. Victor owns the final mile: making sure every piece of content is structurally sound, CMS-ready, and optimized for the platform it's landing on. Manages template builds, schema implementation, and the QA layer that ensures nothing ships below standard.